St. Marys Lincolns
2018-Present
A Winning Mindset
Over the past five seasons, we have worked with the St. Marys Lincolns Jr. B hockey club of the Greater Ontario Hockey (GOJHL) to provide social media management, content creation, content strategy, website design & website maintenance services to the team. Strobe Creative has designed promotional game day graphics, produced/edited game highlight videos, managed team social media accounts for 2018-2020 seasons and maintained the PlayForLincolns website. Play For Lincolns is a platform that was developed as a recruitment tool to educate prospects about the Lincolns program and attract new international and domestic hockey players to the team.
Challenge
In 2018, the team's social media accounts were not actively used to market the team, home games or as a tool to communicate with their passionate fanbase. With very little investment in social media marketing, the team was far behind other GOJHL and divisional rivals already embracing digital marketing. The goal was to increase revenue, refine branding, enhance player profiles and produce engaging content to excite Lincolns' fans, players and prospects. Attract top Jr. B talent using a dedicated website to showcase the unique program offered in the town of St. Marys and how it compares to other Jr. B programs.
